"Adidas is all in" is the new ad campaign for the sportswear brand. The filmmaker Romain Gavras chooses to film Katy Perry, B.O.B., Lionel Messi, David Beckman, Derrick Rose, Dennis Busenitz and The Like during their daily life. The spot's song is "Civilization" by the French group Justice.

Advertising Agency: Geller-Nessis Publicis, Israel
Chief Creative Officer: Rony Schneider

Nike recently ordered a special Robert Rodriguez Menu including a starter with Kobe Bryant as Black Mamba, Grammy Grabber Kanye West, Last man standing Bruce Willis and fresh Machete Danny Trejo for their new Nike Basketball campaign. And when all good adgridients come together a chilled served specialty is guaranteed.

nikebasketball.com

A wonderful example for a simple but heart and media blasting idea. And as you working in the creative industry may have had probably a similar idea - also thanks to the client, SNCF. Let me say the world is ready for more TGV. Enjoy the complete series of the fresh SNCF courageous ambient-guerilla-flashmob-virale-public-and-breathtaking-involving campaign. Not completely new but consequent.

--> SNCF virale campaign

Reflection New York- Mood Collection from MOOD COLLECTION on Vimeo.

"Reflection" is a movie from " Mood Collection" , a photographic research. Born with the wish to film New York differently. It's a quest of pictures and portraits, the night desapearing for a new day... a new begining... Directed by Paul Mignot paulmignot.com Photography: Mike Simpson/Paul Mignot Music Ludovico Einaudi "Reflection " is one of the four movies shot for "MOOD collection"

The movie is dowloadable in ipod and ipad format on
www.mood-collection.com

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

Creative communications agency, based in London used iPads and carefully choreographed, motion-controlled 3D animations to generate incredible long-exposure light paintings. Wonderful unique stop motion style.

Fantastic integrated cross media campaign from Tipp Ex. Unfortunately what does a digital native with a Tipp Ex? Tagging the Screen maybe. Anyway enjoy the full pleasure and a nice virale quantum jump.

////// -> Watch the Tipp Ex campaign